JAX Tyres & Auto has been shortlisted for three categories in the upcoming CX Awards 2025.

Being the sole automotive business listed, this recognition highlights the company's ongoing commitment to providing exceptional customer experiences and continues to solidify JAX Tyres & Auto as a leader in the automotive service industry.

JAX Tyres & Auto has been selected as a finalist in the following categories:

• Best CX Initiative: Turning the Tide: From Passives to Promoters at JAX Tyres & Auto
• CX Team of the Year: JAX Tyres & Auto: Uniting 92 Franchisees to Drive Customer Excellence
• CX Leader of the Year: Nicola Rose, Executive Manager - Customer Experience, JAX Tyres & Auto

With 92 franchises across Australia, and having previously won awards in 2020, 2022, and 2023, this year's nominations reinforce JAX Tyres & Auto's strong reputation for delivering high-quality automotive services while maintaining a customer-centric culture.

The CX Awards are one of Australia’s most prestigious customer service awards, recognising excellence in this space across all industries, with JAX Tyres & Auto up against some of Australia’s most iconic and respected brands, including McDonald's Australia, Optus, Feros Care, and many others.

Nicola Rose, Executive Manager ‑ Customer Experience of JAX Tyres & Auto says, “Being the only automotive business shortlisted alongside renowned consumer brands highlights the dedication of our exceptional team. At JAX, our unwavering commitment to delivering outstanding customer experiences is at the heart of everything we do, and this recognition affirms that commitment.

“Initiatives like our 'You Said, We Did' program highlight the power of truly listening to our customers and responding to their needs. Being shortlisted for the CX Awards is a significant milestone for JAX Tyres & Auto and we’re hopeful of following up our wins in recent years.

“The CX Awards are Australia’s premier event recognising individuals, teams, and initiatives driving excellence in customer experience, so it’s an honour to be included. This recognition is a testament to the hard work and dedication of our entire team.”

The CX Awards ceremony will take place on Thursday, 6 March 2025.

About JAX Tyres & Auto

Founded in 1949, JAX Tyres & Auto is one of Australia’s most well respected and professional tyre and mechanical retailers, specialising in tyres, wheel, suspension, vehicle servicing and vehicle safety checks. The company operates through more than 90 stores in Australia. Monthly, it serves more than 60,000 customers and provides them with the best tyre brands, advice, service and price for cars and 4x4s. JAX Tyres & Auto is also at the forefront of tyre retailing technology through a strategy called JAXIT, which encompasses digital deployment to stores and consumers from the central source of data, which allows consumers to search and choose a solution 24/7/365 for all their tyre and automotive maintenance needs from the convenience of online. Its complimentary JAX Inspect report assesses all the vital parts of customer vehicles so that no matter the journey, JAX can get people there with surety and safety, enabling peace of mind driving. www.jax.com.au