JAX Tyres & Auto has been awarded CX Team of the Year at the 2025 CX Awards, recognising its commitment to customer excellence across its 92 franchise locations. The award ceremony took place on Thursday, 6 March, to celebrate the industry's best in customer experience. 

The company’s customer-centric initiatives, including the ‘You Said, We Did’ program, have played a crucial role in enhancing customer satisfaction and driving business success. The initiatives reflect JAX Tyres & Auto’s dedication to listening to customer feedback and taking meaningful action to improve their experience, playing a major role in the award win. 

In addition to winning CX Team of the Year, JAX Tyres & Auto was also nominated for: 

• Best CX Initiative: Turning the Tide: From Passives to Promoters at JAX Tyres & Auto 
• CX Leader of the Year: Nicola Rose, Executive Manager - Customer Experience, JAX Tyres & Auto 

Nicola Rose was also a finalist for CX Leader of the Year at Inside Retail’s Retailer Awards 2025. As the sole automotive business listed in the CX Awards, its recognition in three categories highlights its ongoing commitment to providing exceptional customer experiences and solidifies the company as a leader in the automotive service industry. 

Steve Grossrieder, CEO of JAX Tyres & Auto, says, “Winning CX Team of the Year is a testament to our team’s dedication to putting customers first. Nicola and the team have built a culture of continuous improvement and innovation, ensuring customer feedback leads to genuinely positive change.” 

JAX Tyres & Auto was the only automotive business recognised at the CX Awards, further solidifying its position as a leader in customer experience within the industry. 

With 92 franchises across Australia, JAX Tyres & Auto continues to prioritise exceptional service and a customer-first approach. 

About JAX Tyres & Auto

Founded in 1949, JAX Tyres & Auto is one of Australia’s most well-respected and professional tyre and mechanical retailers, specialising in tyres, wheel, suspension, vehicle servicing and vehicle safety checks. The company operates through more than 90 stores in Australia. Monthly, it serves more than 60,000 customers and provides them with the best tyre brands, advice, service and price for cars and 4x4s. JAX Tyres & Auto is also at the forefront of tyre retailing technology through a strategy called JAXIT, which encompasses digital deployment to stores and consumers from the central source of data, which allows consumers to search and choose a solution 24/7/365 for all their tyre and automotive maintenance needs from the convenience of online. Its complimentary JAX Inspect report assesses all the vital parts of customer vehicles so that no matter the journey, JAX can get people there with surety and safety, enabling peace of mind driving. www.jax.com.au