February 19, 2020 |
Pirelli Partners With Prestigious USWorld Tour Cycling Team Trek-Segafredo
Pirelli signs a partnership agreement with a prestigious US cycling team. Athletes will provide feedback that benefits Pirelli road racing tyre development, ultimately giving amateurs a better performing product.
Pirelli accelerated its strategy towards an ever-growing involvement in professional cycling and announced its partnership with the prestigious World Tour Team Trek-Segafredo. Its first official presence, after signing the partnership, was at the Santos Tour Down Under in Australia, where the team's athletes, including the reigning UCI world champion Mads Pedersen, are riding on Pirelli's P Zero Velo Tubular tyres.
SPORTS SPIRIT OF PIRELLI
Competition, at the highest level, is part of Pirelli DNA, which boasts over 110 years of sporting history, during which it has supported athletes and teams in the most important challenges. The partnership with the Trek-Segafredo team fits into this context. The team has concentrated on technical choices, such as pioneering the 100% conversion of one of its racing bikes to disc brakes, and this technological evolution is the reason for Pirelli's choice.
Pirelli uses world class competitions to act as open-air laboratories to assist in the development of products, which then become mainstream and available to users worldwide. In addition, the Trek-Segafredo team is one of the most active in the world of women's professional cycling, ranking among the top five in the Union Cycliste Internationale.
CYCLING TO PROMOTE SUSTAINABLE MOBILITY
This new partnership ensures Pirelli continues its involvement in cycling at the highest levels, which began in 2017. The continuation in the cycling sector is a natural step for the company. Bicycles are a sustainable transport option, with zero environmental impacts, which aligns with Pirelli’s strong, key values as a world leader in sustainability. Indeed, in 2019, Pirelli was named as the outright sustainability leader in the automotive sector.
The technological aspects are at the core of the partnership with the Trek-Segafredo team, with continuous comparison and technical development on the product, and particular emphasis on the new P Zero Velo tubulars. The result of this process of performance testing and validation, which will continue race after race, will lead to an improvement of the product, which will then be made available by Pirelli for all cyclists. After renewing their contract with the Mitchelton-SCOTT World Tour team for 2020, Pirelli is now supplying another great team from the top UCI circuit, and preparing to face another season of great cycling in 2020.
Source: Pirelli
