February 22, 2020 |
Hankook Tyre strengthens digital transformation through collaboration with Amazon Web Services
- Application of AWS cloud platform to advance compound characteristic prediction technology secures future-oriented innovation by applying digital technologies to develop tyres that deliver the best performance
In order to strengthen its innovative models, leading global tyre company Hankook Tyre is partnering with Amazon Web Services (AWS) to incorporate more digital technologies such as artificial intelligence and big data.
Hankook Tyre recently developed a Virtual Compound Design (VCD) system, which predicts the characteristics of tyre compounds and finds an optimal combination through artificial intelligence analysis. The AWS Cloud platform will enable Hankook to store, process, and analyse huge amounts of data such as that gathered from the VCD system.
“As we continue to drive our technological strategy, collaborating with AWS will enable Hankook to further strengthen these efforts,” said Soo Il Lee, COO, Hankook Tyre. “The introduction of AWS to our processes underscores Hankook Tyre’s commitment to innovation, further bringing technology to the core of our business as a leading global automotive company.”
AWS provides a secure and reliable bulk data analytics platform as well as innovative solutions for manufacturers seeking new business.
Through the collaboration with AWS, Hankook will actively introduce high-tech digital solutions such as the machine learning platform "Amazon SageMaker" to strengthen cooperation with AWS to develop tyres that have the best performance. Amazon SageMaker is a fully managed service that removes the heavy lifting from each step of the machine learning process to provides developers and data scientists with the ability to build, train, and deploy quality machine learning models quickly.
Hankook has been consistently increasing efforts to strengthen its future competitiveness through technology-based innovation, by utilising its global R&D network built around its high-tech facility, the HANKOOK TECHNODOME. This will allow Hankook to focus on quality growth and strengthen the competitiveness of its tyre business as well as enhancing its new growth drive system, which is centred on technology, brand and network.
Source: Hankook
