January 20, 2020 |
Hankook Expands its Presence in Europe
Tyre maker Hankook expands in Europe. The company has opened a new branch office for the Austrian and Swiss markets in Vienna Schwechat. Hankook is aiming to strategically develop the growing sales markets in both countries.
Neu-Isenburg, Germany, January 10, 2020 – Premium tyre maker Hankook has expanded its presence in Europe with a new branch office in Vienna Schwechat, and from now on, the important Swiss and Austrian markets will be serviced directly by this office. Because of the growing importance of both sales markets, Hankook has settled in the Austrian capital with the aim of achieving a double-digit market share for the Hankook brand in Austria and Switzerland.
Sanghoon Lee, President of Hankook Tire Europe said: “For us, developing the Swiss and Austrian markets with a new branch office is essential for Hankook's strategic expansion in Europe. Now we can offer an even better service to our customers there and locally support the demand for our premium tyres.”
“With the expansion of our sales team to Austria and Switzerland, we want to grow sustainably in both countries and significantly increase our market share," added Soowon Chang, Managing Director of Hankook Austria and Switzerland. "We will intensify the support for our Austrian and Swiss customers with the new Viennese branch office to fully leverage our brand potential in the future."
Source: Hankook
