Bridgestone Introduces New Lightweight Tyre Technology

Bridgestone has announced the launch of new innovative lightweight tyre technology, known as Enliten.

According to Bridgestone, Enliten represents a reduction in material and rolling resistance performance to contribute to the reduction of a vehicle’s CO2 emissions, while providing the same wear life as a standard original equipment tyre. It also improves the vehicle’s handling stability to increase driving pleasure.

Today, dwindling resources and climate change are two global megatrends bearing huge pressure on the environment and automotive sector, Bridgestone states, and European legislators have reacted by setting increasingly stricter targets on original equipment manufacturers to reduce the CO2 emitted by their vehicles.

Enliten is Bridgestone’s solution to achieving these goals through original equipment tyres, with the technology reportedly reducing the rolling resistance of a passenger tyre by, on average, 20 percent from a standard premium summer touring tyre.

This enables tyres with embedded Enliten technology to help reduce fuel consumption and CO2 emissions in combustion vehicles, while also extending battery life and vehicle range in electric vehicles.

Bridgestone also states that Enliten will enable passenger tyres to be reduced in weight by, on average, 10 percent from a standard premium summer touring tyre. This not only ensures that less raw materials are used to manufacture the tyres, but also contributes to the reduced rolling resistance.

“Becoming more sustainable is the responsibility of every person and business on this planet. For example at Bridgestone, everything we do must contribute to our sustainability strategy, ‘Our Way to Serve’. Of course, our customers have their own initiatives, and as their partner, we are responsible for helping them achieve their goals as best we can,” Paolo Ferrari, CEO and President Bridgestone EMEA said.